Firstly, we are a developer, investor, project manager, investment manager and property manager ....... regardless we thought we might share some anecdotes that help explain the difference between what we do and know, and what others offer.
For every dollar invested we want over $1.20 back. This doesn't always mean focusing on cost or the most prestigious fittings and finishes. It's all about the total return.
As an example, there is a difference between a master-chef kitchen designed by a commercial kitchen consultant and a kitchen that is right for every day-people. In fact the two are often very very different.
Our experience helps make our properties the places where people want to stay and live. That means we give the buildings a soul.
Consultants and builders (and most developers) are only involved to build projects. It is critical to us that we remain involved and invested over the life of a village.
Builders deliver to a scope. Consultants design what they think you want. We know what we want, how it should work and how it should be funded and the right type and level of funding for the risk-profile. We start with a strategic intent and design a deal-structure to match the intent, the risks and the returns.
We often hear from subject matter experts who have strong views - we often disagree. Our experience is that people often forget how they really were as teenagers or young adults and are designing for their current lifestyle rather than their 19 year old self.
In our kitchen example above, a master-chef kitchen is a great place to work in but its not designed as a social space where you can cook with a group of 10 friends - who are all cooking different meals at the same time. So do you want master-chef or social-chef ?
Our experiences as investors, developers, and managers working inside and alongside major universities and institutions helps us bring a range of strong perspectives. These experiences are what has made us different and drive why we do it.
As a developer who is also a manager manager - an example that shows our perspective is "do we buy prestige fittings, hard wearing ones, or cheap ones". The answer is - it depends on whether it will last or whether it will just get damaged anyway through normal use. We know where to make a difference.
The future of urban living is your home, our investment
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